A Comprehensive Guide To Make Your Online Store Outstanding

After launching your first eCommerce site, the next step is driving traffic to your online store and attracting potential customers.

In this guide, we’ll walk you through some essential digital marketing strategies to help your online store stand out and succeed.

Haven't built your website yet? Check out our guide A Comprehensive Guide To Create Your E-Commerce Website to get started.

When it comes to driving traffic, there are two main types to consider: Organic Traffic and Paid Traffic.

• Organic Traffic refers to the visitors who find your store naturally through search engines, email campaigns, or engaging content. It’s a cost-effective, long-term strategy that builds brand awareness and fosters trust with your audience.

• On the other hand, Paid Traffic involves investing in advertising campaigns to quickly bring targeted visitors to your website. This method is ideal for generating immediate results and scaling your online presence.

Organic Traffic

Search Engine 

Search engines are one of the most powerful tools for driving organic traffic to your online store. By optimizing your website for search engines (SEO), you can improve your store’s visibility on search engine results pages (SERPs), attract more visitors, and build trust with potential customers.

Below, we’ll cover some key aspects of SEO that you should focus on to enhance your store's search performance.

SEO Settings

Make sure to optimize basic SEO elements for each page of your website:

• Meta Tags: Metadata are tags which sit "behind the scenes" to describe your website content. Search engines like Google use metadata to help understand the content included in your website pages. Metadata can be controlled when editing pages by clicking the "Search Engine Optimization" tab.

• Page Titles: Use clear, keyword-rich titles that describe the content and appeal to your target audience.

• Keywords: Perform keyword research to identify search terms your audience is using, then naturally incorporate those keywords into your content.

• Descriptions: Write compelling meta descriptions for each page, including keywords to encourage users to visit your site.

Oncord’s built-in SEO tools make it simple to optimize your meta tags, page titles, and descriptions for better search engine visibility. Check out our detailed guide on SEO settings here.

Page speed

Website speed is crucial for both user experience and SEO performance. Studies show that almost 53% of visitors will leave a site if it takes more than 3 seconds to load. Fast load times keep users engaged and improve your site’s ranking on search engines.

To improve your store’s page speed:

• Optimize your images for the web by compressing them to reduce file size while maintaining visual quality. For more detailed tips, you can refer to our guide on optimizing images for the web.

• Minimize the use of unnecessary scripts or plugins.

• Choose a reliable web hosting platform for faster server response times.

Why Oncord? Enjoy fast, secure hosting with SSL, seamless integrations (no plugins), and reliable performance to ensure your site runs smoothly and efficiently.

Mobile Compatibility

With the majority of users browsing on mobile devices, having a mobile-friendly website is essential for SEO and user experience.

• Use a responsive design to ensure your store looks great on all devices.

• Test your website across different screen sizes to confirm its usability.

• Prioritize tap-friendly buttons and easy navigation for smaller screens.

Website Structure

A well-organized website helps search engines crawl and index your site efficiently.

• Sitemap: Create and submit an XML sitemap to search engines like Google to guide them through your website’s structure. 

• Ensure your navigation is intuitive, with clear categories and subcategories to help users (and search engines) find what they need.

• Avoid broken links and ensure all pages are interlinked logically.

Tips: Use Oncord's powerful link checker to quickly identify and fix any broken links across your website, ensuring everything works perfectly and improves your SEO performance.

Backlinks

Backlinks are links from other websites pointing to your store, signaling to search engines that your site is trustworthy and valuable.

• Focus on earning high-quality backlinks from reputable websites or blogs within your industry.

• Avoid spammy or irrelevant backlinks, as they can harm your rankings.

Google Merchant Center

Google Merchant Center is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product data so that your products appear across Google Search, Maps, YouTube and more, for free.

Oncord makes it easy to connect your product catalog with Google Merchant Center, ensuring your listings stay accurate and up-to-date. Follow our comprehensive guide to set up your Google Merchant Center with Oncord.

Email Marketing

Email marketing is a great way to generate organic traffic and drive referrals to your intended landing pages. By engaging directly with your audience through personalized email campaigns, you can build relationships, boost conversions, and encourage repeat visits. Here are some common and effective email marketing strategies:

• Welcome Email with Discount Code
  
  Send a warm welcome to new subscribers or customers with a personalized email that includes an exclusive discount code. This helps create a positive first impression and encourages an immediate purchase.

• Newsletters and Product Updates
  
  Keep your audience engaged by sharing regular newsletters, announcements about newly arrived products, or details about upcoming sales and promotions. These emails drive traffic back to your site and keep your brand awareness.
  

• Cart Abandonment Reminders
  
  Remind customers who left items in their cart to complete their purchase. These emails are highly effective at increasing your conversion rate by providing a gentle nudge and, in some cases, offering an additional incentive.
  

• Birthday Emails with Special Offers
  
  Celebrate your customers’ birthdays with personalized emails that include a special offer or discount. This thoughtful gesture not only builds loyalty but also drives traffic to your store with a high chance of conversion.
  

Automating your email campaigns is essential to avoid manual errors and free up time for more important tasks. With Oncord’s Email Automation Engine, you can fully configure conditions to send personalized email campaigns tailored to your needs.

 E-mail Marketing

 SMS Marketing

 Automation 

 Social Media

 Events RSVP

 Detailed Analytics

Content Marketing 

To drive consistent organic traffic, you need to create attractive and valuable content that resonates with your target audience.

Content marketing, also known as Inbound Marketing, focuses on publishing valuable content that naturally attracts users to your site. This content can include both text (such as blog articles, news updates, tutorials, and FAQs) and visual media (such as videos and images), providing multiple forms of value to engage visitors.

Blog Articles

Blog articles are an excellent way to generate organic traffic. They serve many purposes—whether you’re educating readers with tutorials, sharing customer success stories, or providing industry news, you can tailor your content to match audience needs.

Blog articles can also be easily incorporated into email marketing campaigns, keeping your existing customers connected and engaged.

Blog articles are also ideal for implementing keyword strategies, which help improve your website’s SEO performance over time. With optimized content, your store will appear higher in search results and attract more qualified visitors.

Oncord’s built-in Post Tool allows you to easily create and manage a variety of articles. You can even enable the comments feature to increase audience engagement.

Social Media

Social media is one of the most important touchpoints for your business apart from your website. Audience frequently checks business social profiles for updates, news, and engagement opportunities.

By running promotions and events through platforms like Facebook, Instagram, and LinkedIn, you can encourage users to interact, share, and organically extend your content’s reach. Social media also serves as an excellent way to keep your current customers in the loop about product updates or new offers.

Tip: Oncord’s social media management tool lets you manage multiple accounts from a single platform. Create, schedule, and publish posts across channels without switching between apps, saving you time and ensuring a consistent brand voice.

Video Content

Video content has become one of the most effective ways to attract organic traffic and engage potential customers. For eCommerce business owners, videos are a particularly powerful way which allows you to demonstrate product features, highlight key benefits, and tell compelling brand stories within a minute.

Short-form video formats like TikTok, Facebook/Instagram Reels, and YouTube Shorts offer high visibility and shareability, making them ideal for boosting exposure. 

Paid Traffic

Google Ads

Google Ads is one of the most powerful tools for driving paid traffic. It offers multiple ad formats, including:

• Text Ads: Appear on Google Search results when users enter relevant keywords.

• Display Ads: Visually engaging ads that appear on websites within the Google Display Network.

• Video Ads: Ads that run on YouTube and other Google-owned properties.

• Shopping Ads: A must-have for eCommerce businesses. These ads display product images, pricing, and descriptions at the top of search results, working directly with Google Merchant Center.

By leveraging Google Ads, you can instantly make your products stand out to high-intent shoppers who are actively searching for what you sell.

Bing Ads (Microsoft Advertising)

Bing Ads operates similarly to Google Ads, offering search, display, and shopping ad formats.

One advantage of Bing Ads is that you can import your existing Google Ads campaigns, making it easy to expand your reach with minimal extra effort. Additionally, Bing tends to have lower competition than Google, often leading to cheaper cost-per-click rates.

Meta Ads (Facebook & Instagram)

Meta Ads are another highly popular advertising channel, typically running as:

• Display Ads – Standard image or carousel ads that appear in the Facebook and Instagram feeds.
• Video Ads (Reels Ads) – Short-form video ads that play within Reels and Stories.

While Meta Ads often have lower conversion rates compared to search engine ads, they excel at audience engagement. This makes them ideal for brand awareness, retargeting, and product discovery.

LinkedIn Ads

LinkedIn Ads are primarily used for B2B marketing, making them ideal for eCommerce businesses targeting professional and corporate buyers. The platform allows you to reach decision-makers, industry professionals, and executives with high-value purchasing intent.

While LinkedIn advertising tends to be more expensive than other platforms, it offers a higher average conversion value. This makes it particularly effective for promoting:

• Business-related products and services

• Professional training courses

• Enterprise software or solutions

Advertising Platforms Setup

Each advertising platform provides management tools for creating, launching, and analyzing campaigns. To ensure ads work effectively with your website, you’ll need to insert a tracking code into your website for data collection and conversion tracking.

Oncord simplifies this process with detailed setup guides:

• Setting up Google Marketing Tools
• Setting up Microsoft Marketing Tools
• Setting up Meta Marketing Tools
• Setting up LinkedIn Marketing Tools

Affiliate Marketing

Affiliate marketing is a performance-based strategy in which you partner with influencers, bloggers, or content creators who promote your products in exchange for a commission.

This approach is particularly effective because affiliates already have an engaged and loyal audience, making it easier to drive high-quality traffic and conversions. As a result, it often delivers higher conversion rates compared to traditional advertising.

Oncord’s Affiliate App helps you create and manage affiliates effortlessly. Easily track referrals, monitor performance, and record commissions—all in one place.