Setting Up Meta Pixel & E-commerce Tracking
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Setting Up Meta Pixel And E-commerce Tracking

The Meta Ads platform allows businesses and individuals to run advertisements across Meta's platforms, including Facebook, Instagram, Messenger and WhatsApp.

Setting-up Meta Ads requires installing configuration code on your website known as a "Meta Pixel", as well as some verification steps.

This article will provide instructions on how to set up:

Domain Verification

Claim ownership of your website by verifying your domain allows Meta to confirm that you are the legitimate owner of the website associated with your business.
Meta Pixel

Learn how to set up the Meta Pixel on your website to measure advertising effectiveness by tracking user actions, covering installation methods via Oncord or Google Tag Manager.
Meta Pixel Helper

Check Website Meta Pixel Installation with Ease using Chrome Extension
Meta E-Commerce Conversion Tracking

Track purchases and page views to optimise Meta ads with automatic e-commerce conversion tracking when you set up your Meta Pixel with Oncord.