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Meta E-Commerce Conversion Tracking

Once the Meta Pixel has been successfully created and installed on your Oncord website, Meta e-commerce conversion tracking will be enabled automatically.

When an online order is placed on your website, an event called "Purchase" will be created and sent with the currency and value of the order to your Meta Business Events Manager. You can also check the event via the Meta Pixel Helper.

View the Activity

All conversions and events, such as Purchase and Page View, can be monitored in your Meta Business Events Manager. Here, you can further configure your Facebook ads and analyze the effectiveness of campaigns.

  • Sign in to your Meta Business Manager.
  • Go to "Event Manger" via Dashboard > All Tools.
  • Click "Data Source" in the left-hand menu.
  • Choose the corresponding pixel that has installed in your Oncord website.