Google Merchant Center

Google Merchant Center is a central platform provided by Google that allows businesses and online retailers to upload, manage, and promote their product listings on various Google services, including Google search results, Google Shopping, Google Ads, and other Google properties. It's an essential tool for e-commerce businesses looking to leverage the Google ecosystem for online retail marketing.

This article will show you how to set up your Google Merchant Center Account, and then instruct you on how to create products feed. 

Set Up Google Merchant Center Account

Please visit https://merchants.google.com/ to create your Google Merchant Center Account, it's recommended to use the same email address that you use for other Google products.

Create Products Primary Feeds

• Sign in to your Google Merchant Center Account, and navigate to Dashboard > Products.
• At the bottom of the page, click "Create a feed (advanced option)".
• Add your target countries and language, and customize your feed label.
• Provide a meaningful name for this Primary Feed, and then select the "Scheduled fetch" option.
• Click "Continue".

• Give a meaningful name to your feed file and set up a schedule based on your products updating frequency.
• Enter "https://yourwebsiteurl/feeds/products/googlerss/" in the "File URL" field (in this example: https://www.tryoncord.com/feeds/products/googlerss/).
• Provide your login information if your URL is password-protected, and then click "Create Feed".
• Once the feed has been created, click the "Fetch Now" option located at the top right of the page to fetch the data instantly. 

After the products feed has been fetched, you can view the products by navigating to Dashboard > Products > All products. Your products feed will also be updated automatically based on the created schedule.

You can now start creating shopping ads campaigns in Google Ads and promoting your products online.