Setting Up LinkedIn Insight Tag

LinkedIn offers a paid advertising service for businesses and individuals to reach a targeted audience of professionals. It's especially popular among B2B marketers looking to collect high-quality industry leads.

The LinkedIn Insight Tag is a piece of code that you can add to your Oncord website to enable campaign reporting and unlock insights about your website visitors. You can use the LinkedIn Insight Tag to track conversions, retarget website visitors, and learn aggregate insights about categories of members interacting with your ads.

Setting Up LinkedIn Insight Tag

Create LinkedIn Campaign Manager

Please go to the link below to set up your LinkedIn Campaign Manager and LinkedIn Ad Account:

https://www.linkedin.com/campaignmanager

Create Insight Tag

In the left panel, click on "Analyze" and then select "Sources."

Under the Catalog section, click on "Insight Tag."

In the Insight Tag and website actions agreement window, click "Proceed."

A new section called "Connected" will appear, where the Unverified Insight Tag will be located.

Add Insight Tag to your Oncord website

There are two popular ways to add the Insight Tag to your website:

Method 1: Add the tag code to your website

On the "Sources" page in your LinkedIn Ad account, click the Unverified Insight Tag in the "Connected" section.

In the "Choose how to install your tag" section, click "I will install the tag myself."

Click on the tag code to copy it to your clipboard.

When the embed code needs to appear on all pages of your website, it should be added to your website's design theme.

Edit the website design by navigating to Dashboard > Website > Designs and selecting your primary design.

Click "SOURCE" in the left menu to view the source code of your website design.

Paste the code just above the closing </body> tag (you can use the shortcut "Ctrl + F" or "Command + F" to search in the source code).

Click the "Save" button located at the top left of the screen.

Method 2: Add the tag using Google Tag Manager

On the "Sources" page in your LinkedIn Ad account, click the Unverified Insight Tag in the "Connected" section.

In the "Choose how to install your tag" section, click "I will use a tag manager."

Click on your partner ID to copy it to your clipboard.

Select your account and container.

In the New Tag box, click Add a new tag.

Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.

Search for LinkedIn Insight Tag 2.0.

Click Add to workspace if you haven’t already added the tag template.

Click Add in the confirmation window.

Paste the partner ID from your Insight Tag into the Partner ID field.

Click Triggering to add a trigger and select the All Pages option.

Give this tag a meaningful name, such as "LinkedIn Insight Tag."

Click Save, then click Submit in the upper-right corner to publish your container version.

Please check our help article about How to set up Google Tag Manager.

Note: It could take up to 24 hours for LinkedIn to start data collection.

How do I know the Insight Tag is working?

Once the Insight Tag has been successfully installed on your Oncord website, you can check its status by navigating to LinkedIn Campaign Manager > Ad Account > Analyze > Sources.

On the Sources page, your Insight Tag will show as "Active."

Alternatively, you can use Chrome extensions such as Tag Explorer or Insight Tag Checker that displays all the tag requests for every vendor loading on the site.

Setting Up LinkedIn Insight Tag