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Setting Up Microsoft Marketing Tools

Microsoft provides a suite of marketing tools to help you monitor website performance and manage advertising strategies (mainly on Bing). These tools usually need to be set up by installing configuration code or verifying the ownership on your Oncord website to make sure the data is stored and synced properly.

This article will instruct you how to set up:

Bing Webmaster Tools
Microsoft Advertising

Bing Webmaster Tools

Bing Webmaster Tools (formerly Bing Webmaster Center) is a free service that offers tools to troubleshoot the crawling and indexing of your website, and provides you with detailed reports about your pages' visibility on Bing.

One of the steps required to configure Bing Webmaster Tools involves ownership verification of your domain.

This instruction below will show you how to verify your site ownership in multiple methods.

If You're Using Google Search Console

If you already have verified on Google Search Console, you can directly import your sites to Bing Webmaster Tools. Please check out our help article Setting Up Google Search Console for more details.

  • Sign in to your Bing Webmaster Tools account.
  • Click the "Import" button in the Google Search Console box.
  • Then follow the next steps to configure the import.


If You're Not Using Google Search Console

If you haven't set up Google Search Console, then you can add your site manually.

Method 1: Upload an XML File to Your Website

  • Sign in to your Bing Webmaster Tools account.
  • Enter your site URL into the field on the right (https://www.tryoncord.com/ in this example).
  •  Click the "Add" button.
  • In the "XML File" section, click the "Download" button to download the verification file.


  • Log in to the admin panel of your website and open the page editor of your home page (Dashboard>Pages>home).
  • Click the "MEDIA" button on the left-hand panel.
  • Click the "Upload Files" button, and then upload the verification file.
  • Click the "Save" button located at the top left of the screen.
  • Go back to the Bing Webmaster Tools page.
  • Click the "Verify" button.



Method 2: HTML Meta Tag

  • Sign in to your Bing Webmaster Tools account.
  • Enter your site URL into the field on the right (https://www.tryoncord.com/ in this example).
  •  Click the "Add" button.
  • In the "HTML Meta Tag" section, click the "Copy" button to copy the <meta> tag.


  • Edit your website design (Dashboard > Website > Designs, select the design to edit).
  • Click "SOURCE" in the left menu to view the source code of your website design.
  • Paste the <meta> tag just before the closing </head> tag (you can use the shortcut "Ctrl + F" or "Command +F" and search "/head").
  • Click the "Save" button located at the top left of the screen.
  • Go back to the Bing Webmaster Tools page.
  • Click the "Verify" button.

It may take up to 30 minutes for Bing Webmaster Tools to start data collection.



Microsoft Advertising 

Microsoft Advertising can help business owners and marketers promote their businesses by launching ads across Microsoft Search Network such as SERP (search engine result page) on Bing, and partner sites through Windows and Office.

The UET (Universal Event Tracking) tag records what users do on your website and sends that data to your Microsoft Advertising account to track conversions and measure the effectiveness of ads.

This article will show you how to create your Microsoft Advertising account, and then instruct you on how to add the UET Tag to your Oncord website.

Set Up Microsoft Advertising Account

Go to https://ads.microsoft.com/ to create your Microsoft Advertising account, you’ll need an email address and website for your business. 

Note: You may need to switch to Expert mode for comprehensive features. Learn about the differences between Expert and Smart mode.

Create A New UET Tag

Once you've completed the Microsoft Advertising account setup, it's time to configure the UET tag installation.

  • Sign in to your Microsoft Advertising Account.
  • Click "Tools" at the top right of the window.
  • Click the "Create" button to create a new UET tag.
  • Enter a tag name and description, and then click "Save and next".

Method 1: Install Through Google Tag Manager

If you are already using Google Tag Manager for your website, it's easier to set up the UET tag directly from there. Please check out our help article about Setting Up Google Tag Manager.

  • On the "Set up tagging" page, click "Automatically add the tracking tag through Google Tag Manager".
  • Click "Sign in with Google" to connect your Google Tag Manager account.

Note:

  • You may need to update the container in your Google Tag Manager after connecting to get the latest update published. 
  • This method will help you set up Bing Ads e-commerce tracking much easier in the future. To know more details, read our help article Setting Up Bing Ads E-commerce Tracking With Google Tag Manager.

Method 2: Install The Tag Yourself

Where embed code needs to appear on all pages throughout your website, it should be added to your website design theme. 

  • On the "Set up tagging" page, click "Install the tag yourself", and then click the "Next" button.
  • Click the "Copy tag" button to copy the global site tag.
  • Edit the website design (Dashboard > Website > Designs, select the design to edit). 
  • Click "SOURCE" in the left menu to view the source code of your website design.
  • Paste the code just before the closing </head> tag (you can use the shortcut "Ctrl + F" or "Command +F" and search "/head").
  • Click the "Save" button located at the top left of the screen.
  • Come back to the "Add the tag manually" page, and click the "Next" button.

It should take up to 24 hours for Microsoft Advertising to verify your UET tag.